Walmart partners with KIDBOX to deliver premium, personalized kids’ fashion to parents’ front doors

by Textile Quotient News Desk
17 Apr 2019

KIDBOX joins retailer’s expanded kids’ fashion offering, which includes new brands, shopping destinations and inclusive sizing

Walmart has announced a partnership with KIDBOX to offer Walmart.com customers an exclusive, curated stylebox for kids, with the option to receive seasonally, without a styling fee. The new Walmart KIDBOX stylebox will offer Walmart.com customers personalized style from more than 120 premium kids’ brands, including BCBG, Butter Super Soft, C&C California and Puma. The stylebox will include four to five fashion items for $48 – which is approximately 50% off the suggested retail price for the group of bundled items.

Walmart customers can order a Walmart KIDBOX stylebox by visiting Walmart.com and completing a short style quiz for their child. KIDBOX stylists use the style quiz to tailor each box based on the child’s style preferences, the season and where the child lives, creating a truly personalized selection.

“We are thrilled to partner with KIDBOX to introduce our first kids’ subscription apparel service offering premium fashion brands at a substantial savings,” said Denise Incandela, Head of Fashion, Walmart U.S. eCommerce. “Over the last year, we have significantly expanded our portfolio of kids’ fashion brands as part of our broader effort to establish Walmart.com as a destination for fashion. Our partnership with KIDBOX enables us to round out our offering with additional national and premium kids’ brands.”

The new Walmart KIDBOX stylebox will be available for sizes 0 to 14 for girls and 0 to 16 for boys, and includes a range of items, from sweaters and denim to dresses and graphic t-shirts.

“Walmart has done a lot over the past year to establish itself as a go-to retailer for all things fashion, and we’re honored to partner with the retailer to expand its kids’ assortment online, while also saving parents time and offering them the value and convenience of a stylebox,” said Miki Berardelli, KIDBOX CEO. “At KIDBOX, we pride ourselves on understanding kids’ fashion preferences while also creating moments for them to learn about the importance of giving back.”

The Walmart KIDBOX stylebox complements Walmart.com’s expanding kids’ fashion assortment, which features more than 100 new brands that have been added over the last year, including Betsey Johnson, Kapital K, Levi’s, Limited Too and The Children’s Place. Popular private brands, Wonder Nation and Athletic Works, continue to offer on-trend, high-quality fashion at low prices, and Walmart has extended inclusive sizing across its kids’ private brands online and in its stores.

Launched in 2016, KIDBOX creates styled, curated boxes of clothing for kids full of premier brands with substantial savings. KIDBOX was founded with a social mission at its core to donate clothing to one million kids in need. KIDBOX is a VC-backed startup, led by Canvas Ventures. It was founded by Haim Dabah, founding board member of Delivering Good, and is led by CEO Miki Racine Berardelli, a member of the National Retail Federation Board of Directors. The company is headquartered in New York.

Source: Walmart-Headquarters- Bentonville, Arkansas, United States

News Retail US

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