The Woolmark Company Presents Merino Wool & Pero and Bhuttico at Lakme Fashion Week Summer/Resort 2019
The global authority on wool The Woolmark Company presented Merino wool along with Pero and Bhuttico at Lakme Fashion Week in Mumbai. The show was extremely vibrant and was highly appreciated by the audience.The runway was transformed into a fun, edgy street using different artforms to narrate a story.
The larger-than-life Wool Heart installation by The Woolmark Company, at the entrance, contained handmade miniature hearts fashioned exclusively for the event using the pieces of fabric recycled from previously seen textiles in Pero’s earlier collections.
Aneeth Arora’s Péro, and Bhuttico Kullu Shawls (Kullu-based weavers cooperative), collaborated on a project entitled “Farm to Fashion” along with Woolmark to promote “Sustainable Fashion”. The collection was a special showcase of ‘Grown in Australia, Made in India’ handmade Merino wool textiles and fashion that signifies the importance of craft, culture and heritage in today’s fashion industry.
While interacting with Team T.Q at the venue-Jio Garden, Bandra Kurla Complex in Mumbai, Dilip Gianchandani, Country Manager, The Woolmark Company said, “We are proud in highlighting the Australian wool’s position as the ultimate natural fibre grown year-round. Our collaborations and projects in India are aimed at unfolding the natural and renewable story behind Merino wool to newer audiences.”
Talking about the co-created collection with Merino and Pero and Bhuttico, he added, “The extra weft weaving technique is new, which Pero and Bhuttico are exploring with Merino wool.”
Designer Aneeth Arora of Péro said: “This collection is very close to my heart as it has given me the opportunity to work with The Woolmark Company and showcase Merino wool in a new avatar. We are excited to have showcased this collection that pays homage to our handloom industry.”
Satya Prakash Thakur, Chairman, Bhuttico elaborated on the association: “We are really excited to partner with The Woolmark Company for the third time. Bringing a fresh technique to Merino wool; we have explored the technique of extra weft weaving where intricate patterns are woven into the fabric, literally like, embroidery on the loom. Through this collaboration with The Woolmark Company and Péro, we get to bring the designs from our local town and retail them here. Péro will further take the fabric created with Merino wool to international markets which will give us recognition at a global level.”
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