Peaks Apparel acquired by custom activewear Mexican brand Xceed
Well-known custom activewear brand in Mexico, Xceed acquired US-based Peaks Apparel to swiftly expand its brand. The deal includes distribution agreements and a licensing deal with next generation technology software platform BrikL, LTD, the most powerful 3D and eCommerce platform for custom-made clothing and team purchasing in the marketplace. Built with next generation technology, BrikL makes buying custom-made apparel simple and easy for both Xceed and its customers.
Remarks, Xceed CEO Miguel Arvizu, “This is an exciting acquisition that supports our growth strategy. We will be able to synergise our established brand, production and distribution operation to further expand our market and channel penetration. We are ready to take the next steps in becoming a large-scale production hub for North America and the licensing and distribution agreements will get us there quickly.” According to Arvizu, his company has been using advanced technology since the inception of the company. In Xceed store one can walk in and use 3D body scanning machine to dial in measurements.
Jason Reinhardt, CEO and Founder of Peaks Apparel, comments, “It is a little strange to wake up one morning and know that you are now one of the largest and fastest growing brands in your market space. Having teams of inhouse designers, customer service personnel, large scale production facilities and retail shops all driven by advanced technology will provide our customers a much better overall experience.”News Retail US