Outstanding Young Entrepreneur Award for Pratibha Syntex MD

Shreyaskar Chaudhary, Managing Director, Pratibha Syntex Limited
by Textile Quotient News Desk
16 Jan 2019

Shreyaskar Chaudhary, Managing Director, Pratibha Syntex Limited was bestowed with Outstanding Young Entrepreneur Award in the Garments and Made Ups category by Ministry of Textiles, Government of India.  The Textile Ministry conferred this award to Chaudhary, for his initiatives in the area of product development and innovation, sustainable production along with and marketing and branding innovation. Chaudhary, has also been very active in the CSR (Corporate Social Responsibility) initiatives.

The dynamic MD of Pratibha Syntex Shreyaskar Chaudhary joined hands with C&A Foundation to establish the first certified C2C (Cradle to Cradle) garments, contributing towards circular fashion. He initiated noteworthy innovation in sustainable business practices which includes use of sustainable cotton , recycled polyester,  spun dyed viscose, linen, Tencel, etc. Under his guidance, Pratibha Syntex achieved 90.5 sustainability score in Higg Index parameter for its flagship unit in Indore. The Higg Index, developed by the Sustainable Apparel Coalition, is a set of tools that facilitates to precisely measure and score a company or product’s sustainability performance. Pratibha Syntex today stands as “More than Responsible Textile Company”, which stands for sustainable development goals.

Sustainability is at the core of Pratibha’s strategy. The company has implemented sustainability right from farm to factory. Associated with 33,000 farmers of around 450 villages, Pratibha is imparting training to farmers about organic and sustainable farming techniques, which entail less water and energy. Encouraged by Pratibha’s effort today these farmers are cultivating organic, BCI & Fairtrade cotton in their farm lands. At factory level, Pratibha has been undertaking many initiatives to save energy and conserve water.

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