Laura Ashley selects Oracle Commerce Cloud to enhance its online customer experience
Home furnishings, fashion and furniture retailer Laura Ashley has selected Oracle Commerce Cloud to enhance its online customer experience. Laura Ashley has asked Oracle to create a seamless, integrated customer experiences across traditional and digital channels as well as to enhance its inventory management. The idea behind to team up with Oracle is about managing the complications of its made-to-order products, which are more than one million combinations. The retailer sells custom furniture, home accessories, decorating and fashion products in stores throughout the UK, Ireland and France and franchisees in 29 territories globally.
As per Colin Rice, chief information officer, Laura Ashley the customers can see the products and customise them in store, but a large number wants the option to buy customised items online as well which is adding significant complexity to the retailer’s business. “With Oracle Commerce Cloud, we have been able to streamline business processes and capitalise on the opportunity to sell custom goods online globally. Oracle Commerce Cloud was the only platform that could accommodate our needs and still give us room to grow.”
Laura Ashley has redesigned and internationalise its website by using Oracle Commerce Cloud, so that each territory can customise its online storefront, meaning enhanced flexibility to control the front end of its websites and deliver personalised experiences at scale and build on its rapidly expanding online business, which has grown 23 percent in the last three years.Europe News