Landmark’s fast fashion brand- Splash, to exit India operations
Landmark group’s fast fashion brand Splash is closing down in India. Splash was launched in India as shop-in-shops within Landmark’s Lifestyle store in 2009. Presently 18 stores are operational in India, however Splash since it’s entry in the country, didn’t catchup at the sale point due to its premium pricing. With 11 stores in the south of India, the brand witnessed better growth in the north and western part of India vis-a-vis Southern India .
In India, Landmark Group has several retail chains namely, Home Centre, Max, Lifestyle and Splash. In India more affordable fashion brands are doing well for most retailers. Following the same suit, Landmark has turned its attention on brands such as EasyBuy, which has a cheaper price tag.India News Retail