In 2019 Mango shall open new 60,000 square metres of selling space between company stores and franchises
Targeting for online sales to represent 20% of total company turnover, in 2019; a target initially established for 2020
Mango is planning to open 60.000 new square metres of selling space throughout 2019 between company stores and franchises. Specifically, 15,000 square metres correspond to 27 new company stores and 45,000 square metres to new franchises located around the world.
Mango is implementing a retail model based on opening larger stores, in parallel to the closure of smaller stores. En 2019, the net balance of new selling space will be 15,000 square metres.
With regard to the distribution of company stores and franchises, at the end of last year franchises represented 55% of the chain’s retail outlets. Mango is committed to the franchise model as a means of growing its commercial network worldwide.
Furthermore, Mango recorded a spectacular increase in its online sales and in the percentage they make up of the group’s total turnover. Throughout 2018, the growth in online sales has accelerated and the company expects that online sales will reach 20% of total turnover during 2019, a target initially established for the close of 2020.
In addition, Mango will have new offices in Barcelona’s 22@ district. The company expects to open the new facilities in early 2019. The offices, which will have a surface area of between 800 and 1000 m2, will house the company’s digital innovation centre, whose aim will be to meet the ambitious growth targets established for the online business, and to develop the onmi-channel selling projects planned for the coming years.
Mango sells online in over 80 countries, offering a shopping experience that is totally integrated with the physical stores. The firm now offers through its online channel home deliveries the following day in the major cities of Europe, as well as in all the provinces in Spain. It also offers different delivery options, such as collection from Mango stores or home delivery in the most major markets.
Mango has made a significant investment to continue incorporating improvements in user-friendliness and the browsing experience of its online portal, in order to guarantee the improved shopping experience of its customers via any device. With the launch of the e-receipt in physical stores, customers can now consult their entire purchase history on the website and on the Mango app.
Source: Mango Headquarters SpainEurope News