H&M’S summer 2019 collection continues the conscious focus with Riviera glam
For the start of Summer 2019, H&M creates the opportunity to get glammed up Riviera-style with sustainably-sourced materials and the debut of a natural dyeing technique derived from plants. From the paisley print coordinated separates to a mix of floaty mini-dresses and body-con silhouettes, all in a colour palette of earthy browns, cream, orange, and yellow, it’s all about sassy chic. The H&M Summer 2019 Collection launches in the middle of May and will be available worldwide, in store and online.
H &M’s Summer 2019 womenswear collection includes dresses, shirts, skirts and shorts, made from Tencel blends, recycled polyester and sustainably-sourced cotton voile and linen blends. Significant steps in an effort to meet the goal of using only 100% recycled or other sustainably-sourced materials by 2030. Debuting with this collection is also a new dyeing technique for one of the tops, which uses natural dyes derived from plants, including madder, pomegranate and turmeric. Overall, the collection takes inspiration from the glamorous Riviera, full of sunshine, elegance and a relaxed mood.
“Laidback yet sophisticated, the Riviera is an eternal fashion source, and this season we brought in different types of paisley prints and solids to keep it fresh. There’s also an emphasis on the sensorial with twisted or wrapped designs, halternecks that you tie up and soft, floaty fabrics,”- Maria Östblom, Head of Womenswear Design at H&M
Source: H&M headquarters, Stockholm-SwedenEurope Garments News Retail Sustainability