H&M teams up with artist Nathalie Lété for a fantasy land inspired print collaboration

by Textile Quotient News Desk
4 Mar 2019

H&M is excited to reveal a collaboration with Paris-based Nathalie Lété, a world-renowned artist who works across illustrations, textiles, ceramics, and paintings. The capsule collection features several of Lété’s colourful and poetic artworks as prints on a wide range of children’s clothing and accessories. The collection will be available in selected stores worldwide, as well as online, from the beginning of March.

The H&M collaboration is a childrenswear collection for babies and children with a wide range of vibrant t-shirts, jackets, jeans, dresses, jumpsuits, shorts and swimsuits. The colourful animal and floral prints created by Nathalie Lété are key. All her designs start with paintings in acrylics by hand, which are then artfully arranged together to create an imaginative and fun story. For this H&M collaboration, Lété brought to life a tropical jungle with chameleons and tigers, along with her iconic representation of flowers with cats, birds and rabbits.

“In my work, I create a fantasy land for myself. A land that I want to share with other people to make them dream. It´s all about flowers, animals, birds, naivety and colours. I want to create a cocoon that brings happiness and harmony all around. The relationships between the different elements tells stories, stories that create a beautiful atmosphere. I ‘m happy to share my world through this collaboration, all around the world, together with H&M,” shares Nathalie Lété.

“Natalie Lété and her work is something we have admired for a long time and we are thrilled to be collaborating with her for this kids’ collection. The collection is playful and inviting and the pieces truly makes you feel like you’re in a botanical dream. We cannot wait to share this collection with our youngest fans,” Jennifer Helmer, Division Designer Kids at H&M- Stockholm, Sweden

Source : H&M Headquarters- Stockholm, Sweden

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