H&M only to use recycled or other sustainably sourced materials by 2030

by Textile Quotient News Desk
19 Mar 2019

Presently, 57% of all materials used by H&M group is recycled or sustainably sourced. This is an increase from 35% in just one year, this takes the company closer to its goal to only use sustainably sourced materials by 2030.

When it comes to cotton, 95% of the cotton H&M group uses today is either recycled or sustainably sourced, which means that it is reaching its goal of using 100% preferred cotton (organic cotton, recycled cotton and Better Cotton sourced through the Better Cotton Initiative) by 2020. Monki is already there and has since autumn 2018 used only preferred cotton. In 2020, this will be reality for the entire H&M group across all brands. According to Textile Exchange, H&M group is the biggest user of preferred cotton in the world, and the second biggest user of recycled and organic cotton.

As part of its 2030 goal to only use sustainably sourced materials, H&M is now beginning to gradually phase out conventional cashmere. For example, H&M will stop placing orders on conventional cashmere at the end of next year. While cashmere is popular for its soft texture and known as a high-quality material, it comes with both environmental and animal welfare challenges.

H&M will continue to work for a more transparent supply chain, where cashmere is sourced from sustainable sources that are independently certified by standards that cover both animal welfare and environmental aspects. If the cashmere industry in the future would meet its sustainability criteria, then it would consider turning to virgin cashmere again. Besides its work to improve the industry, H&M will also continue to look at alternatives with an equally great feel and value to customers as cashmere, but with less environmental impacts.

Source: H&M Headquarters, Stockholm Sweden

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