H&M Greater China explores circular fashion with design students
H&M is constantly on the lookout for innovative materials and processes that can help make the fashion industry more sustainable. Its team in China therefore teamed up with the Polytechnic University (PolyU) for a collection exploring sustainable design using unwanted garments. Twenty three fashion-forward pieces soon would be on display at its Hong Kong flagship store.
The PolyU for H&M collection evolves around sustainability, innovation and functionality with circular design principles – such as longevity, versatility and zero cutting waste – at the centre. Twenty three undergraduates interpreted sustainable fashion by using deadstock fabric and spare staff t-shirts to create transformational and trans-seasonal fashion pieces. This fashion-forward collection breaks down conventional boundaries and is limitless of age, season, gender and occasion. Silhouettes are loose with a twist of sportswear influence while the style is edgy and contemporary.
“It all started with the idea of asking students to explore sustainable design. The team took this concept to the skies, and created innovative, edgy and authentic pieces, challenging both the way fashion is made and enjoyed today. To give local young designers an opportunity and tap Hong Kong onto a circular fashion mindset, selected pieces will be displayed at our Causeway Bay flagship store this summer,” -says Hanna Hallin, Sustainability Manager of H&M Greater China.
“Throughout the creative process, we have been playful and innovative with our approach to sustainability – zero waste, transformation, practicality and a timeless quality add to the mix. Our working title of ‘Clothes we live in’ translates into a 365+1 collection with trans-seasonal, functional and modern pieces, wearable beyond 365 days a year. Selected pieces from the collection will be displayed at H&M’s flagship store, where the talent of our Masters students can be brought to a broader audience,” says Basia Szkutnicka, Professor of Practice, Programme Director of the Masters in Fashion and Textile Design at Hong Kong PolyU.
Although the collection is unavailable for sale, selected pieces from the collection will be exhibited at the window display of the H&M Causeway Bay flagship store in Hong Kong from June 5 to June 11. H&M strongly believes in encouraging and inspire emerging talents to spur the development towards a sustainable fashion future. Innovation is key to its sustainability work and essential to reach its goal of 100% circularity.
Source: H&M Headquarters- Stockholm-SwedenEurope News Retail Sustainability