H&M first major fashion retailer to bring product transparency to scale
H&M launches transparency layer for all its garments on hm.com starting April 23, sharing details of the country, supplier names, factory names and addresses as well as the number of workers in the factories
In 2013 H&M was the first global fashion retailer to publish its supplier list online and starting 2017 it tried out the transparency layer at a smaller scale on our Conscious Exclusive collections. The brand is now taking this work one – big! – leap further by launching product transparency for all garments on hm.com. In addition, the majority of H&M HOME interior products sold on its website will have this as well.
Now for each of its garments, it shares details such as production country, supplier names, factory names and addresses as well as the number of workers in the factories. In addition, customers can find out more about the materials used to make a specific garment. By sharing extended details on where H&M garments are made, the company has made it easier for customers to make more informed choices when shopping.
“We are so proud to be the first global fashion retailer of our size and scale to launch this level of product transparency. We want to show the world that this is possible. By being open and transparent about where our products are made we hope to set the bar for our industry and encourage customers to make more sustainable choices. With transparency comes responsibility, making transparency such an important factor to help create a more sustainable fashion industry”, says Isak Roth, Head of Sustainability at H&M.
The transparency layer is available in H&M’s 47 online markets starting April 23. Customers can also access this information when shopping in H&M physical stores by using the H&M app to scan the price tag on a product to see its details.
Source: H&M Headquarters-Stockholm SwedenEurope Garments News Retail