Grasim Industries looking at foraying into menswear segment with liva fibre

by Textile Quotient News Desk
22 Jan 2019

Rs 5,000-crore fresh investment to set up its two plants in Gujarat

Aditya Birla Group company Grasim Industries is now looking at foraying into the menswear segment with eco-friendly viscose fibre, branded as liva fibre, produced by its sister company Birla Cellulose. “We are mainly currently in the womenswear segment with premium quality textile products, produced from viscose. Now, we are moving towards an eco-friendly fibre variant called Liva eco. We announced our entry into the home textile segment a few months ago with Liva,” said Dilip Gaur, Managing Director, Grasim Industries.

Grasim Industries has around 18 per cent of market share in the world market and competes with Austria and China in the world market. It’s pulp and fibre business division Birla Cellulose has achieved sizeable growth in production of viscose, the natural fibre, in the past five years. The company’s total viscose production has increased   from 650 tonne per day to 1,250 tonne per day. The company has now announced Rs 5,000-crore fresh investment to set up its two plants, with an annual production capacity of approximately 220,000 tonne per annum, in Gujarat.

Keeping its commitment to be a vanguard in sustainable business practices, Aditya Birla Group company, Birla Cellulose introduced Livaeco fabric recently. At Birla Cellulose, sustainability is a continuous process to conserve the nature and with launch of Livaeco, the company wants to steadily connect with the textile value chain and offer eco friendly fashionable clothing to its consumers.

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