Drew Barrymore and Walmart Launch Exclusive Online Collection, ‘Drew Barrymore Flower Home’
Walmart and Drew Barrymore launched Drew Barrymore Flower Home, a free-spirited collection of furniture and décor inspired by Drew’s personal travels and familiar places she holds dear. The line is exclusively available now on Walmart’s family of sites, including Walmart.com, Jet.com and Hayneedle.com, with new collections launching seasonally.
Drew Barrymore Flower Home offers a unique assortment of eclectic home furnishings, including furniture, curtains, textiles, wall art, ceramics, pet beds and more. Drew worked in close collaboration with the Walmart.com design team to create her first-ever home collection that features a refreshing mix of bold prints, feminine patterns, fresh colorways and functional silhouettes.
“I have always had a love for creating joyful spaces – places where unexpected prints and patterns, shapes and styles, and colors and textures come together in the most delightful way,” said Drew Barrymore. “My new collection of furniture and home décor is inspired by this passion and I hope it inspires everyone to make themselves at home.”
Featuring more than 200 artfully matched items ranging in price from $18 for ceramic decorative vases to $899 for a mid-century sofa, Drew Barrymore Flower Home makes it easy, affordable and fun for anyone to express their personal style. Some of Drew’s favorite items from the launch collection include: Wall art showcasing floral prints, distinguished animals and vintage books – many of which are inspired by select pieces from Drew’s personal collection
“Our vision and purpose are for Walmart to be the most inspiring and accessible place online to design and decorate your living space while saving you time, effort and money. Drew Barrymore Flower Home is the latest addition to our high-quality, on-trend home assortment and another example of how we’re making a beautiful home possible for our customers,” – Anthony Soohoo, SVP and Group General Manager for Home at Walmart U.S. eCommerce
Last year, Walmart.com launched a completely new way for customers to shop for their home, adding editorial elements that make it easier to browse and discover the products they love. This year, the retailer is focused on building its assortment with exclusive home furnishings, like the new Drew Barrymore Flower Home collection, that are both affordable and stylish.
With fiscal year 2019 revenue of $514.4 billion, Walmart has 11,300 stores worldwide. Barrymore Brands was established in 2013 with the launch of FLOWER Beauty exclusively at Walmart. Since that time, FLOWER has added FLOWER Eyewear to almost 3,000 Walmart Vision Centres across the United States and at ASDA in the UK. FLOWER Beauty is also available at Ulta Beauty in the US, as well as internationally in Mexico, Australia, United Kingdom, India and Canada. In the Spring of 2019, FLOWER, in partnership with CAA-GBG, is launching Flower Home exclusively on the Walmart eCommerce family of sites, including Walmart.com, Jet.com and Hayneedle.com.
Source: Walmart Headquarters Bentonville, Arkansas, United StatesNews Retail US