Australia’s Cotton On Group enters India
Through an exclusive deal with e-commerce platform Myntra, Australia’s largest fashion retailer, Cotton On Group, is now in India. Among the retailer’s portfolio of eight brands, Cotton On (apparel) and Rubi (accessories)—are currently available here while the rest shall be sold online by 2020. Following the digital launch in April , the company plans to launch its own online and offline stores over the next two years.
Talking on the new venture and Cotton On Group’s entery in India, Sumanto Das, co-founder of Singapore-based AVS Global Network which manages the firm, said, “Predominantly, there has been a majority of American and European brands in the Indian retail space. With the advent of style categories such as streetwear, sportswear and athleisure, there is a huge demand for fresh fashion, and that’s what Cotton On is known for.Even though the brand styles are trend-driven, they are rendered in an unassumingly easy-going manner.”
As per Sumanto, sportswear and streetwear used to be a very small market in India but are now slowly picking up. Consumers are now digitally discovering fashion, and, because of that, the brands’ relationships with their consumers have to be authentic.India News Retail