Athleta and Well+Good launch “wellness collective” A new kind of one-stop holistic wellness experience to fuel female athletes
Athleta has launched Wellness Collective, a new take on wellness experiences created in partnership with Well+Good. Wellness Collective will bring together female thought leaders and innovators in four key elements of holistic wellness that fuel overall health and athleticism: mind and body; self-care; finance and career; and community. With monthly events at Athleta stores across the country and custom digital content, Wellness Collective will make holistic wellness more accessible and actionable than ever.
“Connecting women and girls through a healthy active lifestyle to learn, grow and inspire each other is at the heart of our mission of empowering them to reach their limitless potential,” said Nancy Green, President and CEO of Athleta. “As active women and athletes ourselves, we know women are looking for a central resource to unlock information about the physical, emotional, and mental elements that build a strong foundation for their active lifestyle and athletic journey. Wellness Collective is that one resource that can truly be disruptive by combining the power of on-and-offline communities to reach women everywhere.”
“At Well+Good, we believe wellness is for everyone. Our mission since day one is to bring wellness into the world in new and exciting ways,” said Alexia Brue, co-founder of Well+Good and General Manager and SVP of the Fitness & Wellness Group at Leaf Group. “As one of the first trend-spotters in this space, we believe wellness knowledge is cultural currency in today’s world, and Wellness Collective is just the tool that lets people walk away with practical ways of incorporating wellness into their daily lives.”
Starting March 30, Athleta’s Flatiron store in New York City is hosting monthly Wellness Collective events led by female leaders and entrepreneurs in each of the four wellness pillars. The women will guide attendees through interactive workshops to create an actionable blueprint for incorporating learnings and practices into their lives as fuel for their athletic journeys.
The Wellness Collective digital hub will translate each month’s takeaways into learning resources across video, social media and Well+Good articles, creating a comprehensive guide to holistic wellness development that can be tapped into from anywhere. Like the in-person workshops, the accompanying online content will focus on actionable insights and tools for leveraging learnings to fuel an athletic, healthy life.
Athleta creates versatile premium performance apparel designed by women. Founded in 1998, Athleta integrates performance and technical features across its collection to carry a woman through her life in motion – from yoga and training to commute and travel. In 2016 the company launched Athleta Girl mirroring its signature performance in styles for the next generation. Based in San Francisco, CA and a Gap Inc. brand, Athleta apparel is available at its 160+ retail stores across the country, through its catalog, and at www.athleta.com.
Source: Gap Inc. Headquarters, San Francisco- California, U.SGarments News US