Giant Group Reaping Benefits of in-house Product Development
Clamouring factors such as rising wages, investments on factory compliance, rising competition is not deterring companies like Giant Group to move forward, as the management is competing hard to overcome these challenges through various measures, both in marketing and production. S.M.Majedur Rahim, Director, Giant Group discusses with Team TQ how they are gearing up to confront the existing challenges in the Bangladesh RMG sector.
The basic strategy of any growing company to make its business profitable by controlling the cost of production via investing in state-of-the-art machinery, to reduce wastages, save energy, increase the operational efficiency and uplift the skill level of the workers through continuous training. Working in all these directions, Majedur still feels this is just not enough, so now the company management is adding value to its ‘Make to order’ cut and sew business, both in terms of product and services. “We are seriously moving toward creating our own design developments both in fabrics and garments for which we have recently started our own design studio as some of our buyers are looking at developing their designs in Bangladesh. One of our Italian buyer has selected our designs; thanks to the budding fashion institutes in Bangladesh which are churning out reasonably good fashion designers,” shares Majedur who feels that developing own designs and offering to the buyers certainly gives financial edge. The company’s design and marketing teams are working closely to understand and develop the buyer’s requirement.
Giant Group is now focusing on all the product segments –men’s women and kids. “We are making T-Shirts, Polos, Hoddies and Jackets. It’s pretty much same products which we are doing in knits, however in last 3 years, we are concentrating on making value added fabrics in different blends such as viscose, polyester, putting slubs. The fundamental motive is to give some variation in the fabric with lighter look and softer feel. We are now focusing more on performance and active wear,” confers Majedur who boasts of producing any kind of knitted fabric in-house. “We have recently added printing and washing machines,” he adds Buyer’s expectation from Bangladesh has soared. Gone are the days of “One Colour, one Container”; sharing his experience Majedur says, “We have a buyer in the US for whom we do even 50 colours of men’s polo t-shirts. It’s indeed not an easy task for our fabric division as the colour batches are small so the machines are loaded much lesser than their capacities, resulting in adding costs.” Check and balance is a constant process at Giant. The company is monitoring each and every process of the production to reduce wastages and increasing the efficiency levels of its workers.
Since the beginning of 2017, the company is focusing more on training its workers. “We are trying to reduce man-machine ratio to make our production lines more efficient. For a company like ours, we have to balance our business between volume and medium sized business so that we can relentlessly feed our lines. Every month we decide how many lines to dedicate to the basic products, to semi basics and critical products,” remarks Majedur who strongly believes in taking orders for the product in which the company is best at, rather to take up anything randomly.
With a turnover of USD 60 million in its garmenting division, Giant’s fabric production is an independent profit centre. Presently the company produces 20 tons of knit fabric per day and now the management is trying to consolidate its manufacturing capacities to attain 90 to 95% production capacity utilisation. “In 2019 we are looking at increasing our garmenting lines in Giant Textiles by adding 400 sewing machines,” declares Majedur.Bangladesh Features Highlights Interview